Traditionally big on sales in
The new GS models go on sale in the
Not only are Lexus re-launching in the UK and Western Europe they will be launching the brand for the first time in Japan in August this year where 150 newly designed dealerships will all open on the same day throughout the country. Lexus sales in emerging Eastern European countries are also part of the sales growth programme.
World sales of Lexus models through 450 dealer centres in 2004 were 358,000 vehicles, an increase of 10 per cent. The
In Europe 2004 sales reached a modest record level of 25,000, an increase of 15 per cent. Stuart McCullough, Director Lexus Division Europe said this week, “By the end of the decade Lexus in
He added, “We will never reach the 2,000 or so European dealer count of our German competitors. We believe selling quality, high technology premium products through a smaller dealer network who are totally focussed on offering the best customer satisfaction will give us a clear competitive edge over our competitors so enabling us to sell more vehicles. This year we expect to sell 29,000 Lexus vehicles in
Settle continued, “We sold just over 10,000 Lexus vehicles in the
Settle added, “A significant amount of this growth will come about because of the introduction of our new models which will attract increased interest from the business and fleet markets. The RX400h hybrid will offer significant benefit in kind tax savings and the introduction of the new IS with our first Lexus diesel engine option will drive our sales forward. Currently our fleet sales account for 25 to 30 per cent of our total registrations but by the end of 2006 we expect our sales to be split 50-50, fleet and retail”.
He added, “The current
“In the next few months we will be launching a revised Lexus used car programme which will keep supplies of our used cars going through the Lexus Centres. It is important to maintain or high product residual values as we grow the franchise through business and fleet sales” said Settle.
The new Lexus GS is the third generation luxury sports saloon and it is the first model to exhibit the new Lexus L-finesse design philosophy and tour de force driving, performance and safety technologies. The GS has a distinctive long wheelbase sleek silhouette side view and all four models have luxury items of specification. Four models make up the new range, the GS300, GS300 SE, GS300 SE-L and GS430.
All GS300 models use the all new Lexus 3.0-litre, V6, 245bhp direct injection petrol engine with dual variable valve timing. The GS430 uses a revised 4.3-litre, V8, 279bhp unit. All versions use a new electronically controlled, close-ratio six-speed automatic transmission with sequential shift mode.