Customized Mercury coupes were cruising America’s boulevards long before the term “low rider” was even coined. During the late 1940s and throughout the 1950s, legions of customizers removed excess chrome, “frenched” headlights and taillights, and filled body seams. Bodies were sectioned, tops were chopped, suspensions were severely lowered, and the result was a clean, highly personalized creation that looked far newer than the date on its registration suggested.
Radical rides like these assumed sinister, even downright wicked, personalities and almost from their inception 1949-1951 Mercury coupes and convertibles became the definitive customs. Pioneering customizer Sam Barris chopped his own ‘49 Mercury when it was less than six months old, and ever since James Dean drove one in Rebel Without A Cause, the 1949 Mercury has remained a true American icon.
This car was auctioned off by Mecum Auctions in Kissimmee, Florida in January 2012.
350hp, 350 cu. in. Chevrolet V8 engine, three-speed Turbo Hydra-Matic 400 automatic transmission, independent front suspension and live rear axle with Air Ride system, and four-wheel hydraulic brakes. Wheelbase: 118".
Source: Mecum Auctions