Acura Sports Car Avengers
Acura and Marvel Entertainment, LLC, announced the details for The Avengers film. Following the luxury automaker's integration with THOR summer 2011, Acura is building on its established role as the official vehicle of S.H.I.E.L.D.S.H.I.E.L.D., the international peacekeeping agency of the Marvel Universe, has a leading role in this film portrayal of the iconic comic book series. Throughout The Avengers, S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models; the completely redesigned 2013 RDX will make a cameo appearance. In addition, an Acura convertible sports car was created specifically for the film.
The hub of Acura's national advertising campaign for The Avengers, allows fans to immerse themselves in the world of S.H.I.E.L.D. and The Avengers. Users can rise within the ranks of S.H.I.E.L.D. by testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. The tests take place within different combat simulation environments that correspond with the four main characters: Iron Man, Hulk, Captain America and Thor. As users attain a specific S.H.I.E.L.D. rank, they earn the chance to win movie passes and S.H.I.E.L.D. gear, including a branded tactical flashlight, a replica Acura convertible sports car (created for and featured in The Avengers) and a virtual keyboard. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.
Source: Acura press