Cadillac Dual Cowl Sport Phaeton
The origins of the new-for-1928 Cadillac models can be traced to the enormously successful 1927 LaSalle. Styled by Harley Earl’s new Art & Colour Section, the LaSalle introduced a decidedly European flair to American car design, even if it did closely resemble the elegant Hispano-Suiza, which Earl openly admired. Earl next worked his magic on the 1928 Cadillac models, and the result was stunning, especially the huge new 12-inch headlights that framed an impressive chrome-plated grille. Meanwhile, sweeping fenders emphasized the longer wheelbase, and the multitude of elegant new bodies from Fisher and Fleetwood generated a great deal of public excitement.
Mechanically, Cadillac’s sound engineering continued to lead the industry. Displacement of the robust V-8 engine increased to 341 cubic inches, and the refinements for 1928 included offset cylinder blocks, side-by-side connecting rods, a horizontally mounted starter, a single exhaust system, an oil-level indicator and an engine-mounted oil filter. In addition, the new all-synchromesh three-speed transmission provided much smoother shifting, and the new double-action Delco hydraulic shock absorbers made for a smoother ride.
Cadillac advertised “Fifty body styles and types – Five hundred color and upholstery combinations,” while the New York Automobile Salon catalog for 1928 boasted of “Colors from Nature’s Own Studio.” The strategy of allowing customers to individualize their production cars was well received, and soon Cadillac buyers were ordering their favorite colors and fabrics from the myriad of options available, with delivery possible in just three to seven weeks for Fisher-bodied models.
This car was auctioned off by RM Auctions in October of 2011 at the Hershey Lodge, Hershey, Pennsylvania.
90 bhp, 341 cu. in. V-8 engine, three-speed manual transmission, front suspension via beam axle with semi-elliptic leaf springs, full-floating rear axle with semi-elliptic leaf springs, and four-wheel servo-assisted mechanical drum brakes. Wheelbase: 140"
Source: RM Auctions