Buick Roadmaster Convertible
For 1939, Buick was on a roll, with innovative advertising and promotion, soaring sales and a host of product improvements. Harlow Curtice, Buick’s chief, was determined to set a new sales record. Buick became the Indy pace car for 1939, and a Convertible Sedan like the example offered here was used to pace the race. A new sales target of 200,000 cars was set, and at the dealer’s kickoff meeting, an airplane was displayed on stage with the number “200,000” painted on its wings. The campaign was successful as Buick sold more than 208,000 cars, solidifying its position as number four in the industry, behind only the Big Three.
This ultra-rare Roadmaster convertible '80C' was termed a Sport Phaeton due to its unusual and desirable 'fastback' trunk treatment (as differentiated from the more common 81C 'Trunk-back' model, also known as the Bustle-back) and therefore was considered much sportier.
It is presented in 'Indy 500 Livery' with the popular period creamy yellow finish with gold lettering outlined black and an impressive red interior, with black 'parade tonneau' as well as the regular cloth top with proper boot. The elaborate painted wood-grain dash in red is nothing short of stunning, while the top-quality hides are showing some light scratches and other patina of wear. Dual side-mounts and an accessory spotlight add to the already immense presence of this very collectible Buick Roadmaster.
This car was auctioned off by RM Auctions in October of 2011 at the Hershey Lodge, Hershey, Pennsylvania.
141 bhp, 320 cu. in. inline eight-cylinder engine, three-speed manual transmission, semi-floating rear axle, pressed steel wheels and four-wheel hydraulic brakes. Wheelbase: 133"
Source: RM Auctions