The new Chrysler Ypsilon is a mix of segment-leading style, cutting edge technology, eye-catching design and world-class engines. All this is incorporated in a 3.8m long 5dr vehicle that's shorter than most of its rivals.
On sale in the UK now, the Ypsilon certainly isn't a conservative 'me-too' entry into the most hotly contested class of cars in Europe. It's a premium model in a small car's body; original, full of character and targeting drivers who appreciate quality, elegance and innovation in equal measure. It marks a resurgence for Chrysler Group LLC which was formed in 2009 as a strategic alliance with Fiat.
Chrysler's portfolio contains some of Europe's most recognizable vehicles, including the striking 300C saloon and top-selling Grand Voyager MPV. Now with the help of Fiat's experience and knowledge in the small and medium-sized car sectors, Chrysler can imbue compact, more environmentally friendly models with the luxurious character traits of its bigger cars.
Chrysler brand director Nigel Land says: "Through the launch of Ypsilon and Delta we now have a range that encompasses both the small and medium passenger car markets with vehicles that are notably well designed, ensuring that they really are credible alternatives to the mainstream. They are equipped with all the features you would expect from a large Chrysler, integrated with stylish European designed interiors."
As well as bringing the Chrysler name to the supermini segment, the Ypsilon introduces a host of new technologies. For the first time in this class of car, buyers will have access to a raft of large car features such as Magic Parking, xenon headlights, Blue&Me™-TomTom LIVE and the Smart Fuel System.
On top of that, depending on the trim level they choose, buyers will be able to specify automatic climate control, fog lights, 16-inch wheels, cruise control, a leather steering wheel with audio controls, dusk and rain sensors, parking sensors and a 500-watt surround sound music system.
The Chrysler Ypsilon has been designed to compete in the increasingly popular supermini sector. To do so successfully it must appeal to a wide range of buyers, from down-sizers looking for an economical but comfortable small car, to those aiming to move up to a more luxurious model that is still affordable to buy and run. With a five-door body shape that has the appearance of a sporty three door thanks to hidden rear door handles, the Ypsilon combines practicality with good looks.
For added reassurance, it's also one of the safest cars in its segment, featuring as standard up to six airbags, ABS anti-lock brakes with Electronic Brakeforce Distribution (EBD), Vehicle Dynamic Control (VDC - standard on Auto, optional on SE and Limited), Anti Slip Regulation (ASR), traction control and Hill Holder.
This is underpinned by a lightweight, super-strong and safe structure that sits on a new specially designed suspension. And beneath the bonnet there's a range of class-leading engines including the 2011 International Engine of the Year, the TwinAir. With its two distinct 'characters', this diminutive 0.9-litre turbo gives drivers the option of a sporting drive or class-leading economy in a lightweight package.
The Chrysler Ypsilon's engine range is completed by a zesty 1.2-litre petrol and a potent 1.3-litre turbo diesel, all of which come with Start&Stop as standard, and promise improved refinement combined with reduced emissions and consumption.
To give Ypsilon owners even more choice there will be three trim levels at launch: S, SE and Limited. But there's a huge choice of options in an almost limitless number of combinations, enabling drivers to give their car the personal touch. There's are 16 elegant paint combinations of which four are bi-color; five different upholstery trims, and three types of alloy wheel.
Owners can personalize their cars further at Chrysler UK dealerships where they'll be able to order special wheels, add stylish piano black interior trim and buy special key fobs to give their car unique appeal.
Combined, all these facets ensure Chrysler Ypsilon owners will easily stand out from the crowd. And they'll enjoy a comfortable, chic and responsible city runabout that's wrapped up in cutting edge technology.