Ford Mustang WIP Edition
Ford revs up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the Cure by announcing today a very special addition – the new 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Susan G. Komen for the Cure. Embarking on its 13 th year of support of Komen for the Cure, Ford has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer.
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise was sold in 2006.
“Ford has been a long-standing supporter of Komen for the Cure and this year we’ve designed a special product to help raise awareness and find a cure for breast cancer,” said Connie Fontaine, Ford Customer Experience Manager. “For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford’s already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer.”
The limited-edition 2008 Mustang with Warriors in Pink package is currently available for consumers to pre-order through their local Ford dealer. The Mustangs, fueled by the Warrior spirit, will be delivered to dealerships mid-summer. Sales from the Warriors in Pink package will help raise funds for Susan G. Komen for the Cure. Ford's goal is to donate more than half a million dollars through these sales in addition to other fundraising efforts.
Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package will add a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.
Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and Mustang remains one of the hottest-selling cars in America. It’s also America’s best-selling convertible.
Source: Ford press