Ford Deluxe Pickup
By 1931, dwindling sales of Ford’s Model A prompted many observers to again write off the Ford Motor Company as being unable to keep up with the changing times. However, Henry Ford had an ace up his sleeve with his revolutionary new V-8 engine, which was developed under strict secrecy and finally introduced on March 31, 1932.
Henry Ford’s insistence on a low-priced V-8 engine, against the four- and six-cylinder competition, was a masterstroke of engineering and marketing genius. However, while the “flathead” V-8 gained immediate fame and powered most Ford cars and trucks until its replacement by an overhead-valve V-8 in 1954, aesthetic considerations were not ignored. Blessed with many Lincoln design cues, the new Ford models featured rounded corners, a slanted windscreen and a perfectly proportioned radiator shell. Nearly 300,000 of these “baby Lincolns” were sold in 1932, not counting Ford light-duty trucks.
By 1932, Ford blanketed much of the automobile market, offering models ranging from basic coupes and roadsters to the rare sedan delivery, luxurious and well-appointed four-door sedans, and upscale convertible sedans. Most importantly, Ford had put high quality automobiles and light-duty trucks within reach of ordinary Americans with low prices and rock-solid reliability. Along with the regular passenger-car lineup, Ford’s pickup trucks received a wheelbase increase to 106 inches, which allowed a 10-inch longer cargo bed that now measured 70 inches in length.
This car was auctioned off by RM Auctions in October of 2010 at the Hershey Lodge, Hershey, Pennsylvania.
65 bhp, 221 cu. in. L-head V-8 engine, three-speed sliding gear manual transmission, solid front axle, ¾-floating rear axle, transverse semi-elliptic leaf springs front and rear, and four-wheel mechanical drum brakes. Wheelbase: 106"
Source: RM Auctions