Longer, lower and lighter than its five-door hatchback sister car, the three-door pro_cee'd brings more style and more sportiness to the C-segment marketplace and is destined to broaden the appeal of the cee'd to a new group of European consumers and achieve thousands of 'conquest' sales for the Kia brand.
"The new Kia pro_cee'd offers consumers sensationally stylish looks with a truly sporty feel to the driving experience, while also retaining most of the attributes of the popular cee'd five-door hatchback - including excellent practicality and versatility," enthuses Jean-Charles Lievens, Senior Vice President Kia Motors Europe.
"With performance, ride and handling that is even more responsive than the five-door, the pro_cee'd will be available with the same wide choice of engines and specifications as its sister car. I think pro_cee'd is truly a great looking car and we know for certain that it will delight existing Kia customers and attract numerous European consumers who find three-door cars particularly attractive and who have not yet considered our brand."
Thanks to its early conception in the cee'd family creative process, the pro_cee'd has 'stand-alone' good looks despite a large degree of commonality with other cee'd models, beneath the exterior skin.
"It is a completely resolved design, with only the bonnet and front wings carried over from the five-door, and features unique exterior panels to create its own distinctive style," comments Gregory Guillaume, Kia Motors Europe Chief Designer. "We wanted to make pro_cee'd as 'sporty' as a cee'd could possibly be, while still remaining a member of our cee'd family."
Because the Kia cee'd family of three models was conceived simultaneously, the new pro_cee'd three-door hatchback has the same in-depth engineering integrity as the five-door hatchback and the wagon. A total of 15 mm longer than the five-door, the pro_cee'd has longer overhangs - by 10 mm at the front and 5 mm at the rear.
Although the pro_cee'd roofline is 30 mm lower than its hatchback sibling, the 2650 mm wheelbase is retained, so the cabin has most of the cee'd's proven practicality and versatility, with generous legroom and shoulder room. The new roofline and sloping C-pillar design bring about a small reduction in headroom - down 30 mm in front and 40 mm in the rear, but two 1.70-metre adults can sit comfortably in the rear.
Luggage capacity is also generous for this type of vehicle, totalling 340 litres - loaded up to the bottom of the rear windows and including 55 litres of storage in moulded trays beneath the floor, fitted as standard - just like the hatchback and the Sporty Wagon. The total capacity with the rear seats folded is class-competitive and only slightly down on the five-door cee'd hatchback.
"We wanted to make pro_cee'd as 'sporty' as a cee'd could possibly be, while still remaining a member of our cee'd family," explains Gregory Guillaume, Chief Designer Kia Motors Europe. "We are proud that the appearance of the production car remains so close to the concept we showed at the Paris Motor Show last year and only the frameless doors have been dropped.
The three-door, Kia pro_cee'd is such a comprehensive re-working of the cee'd design theme that only the bonnet and the front wing panels are carried over from the five-door. All other exterior panels are new and exclusive to this model. However, like its family siblings, pro_cee'd has a similar 'tough not rough' appearance, combining strongly solid forms with sensitively flowing lines, jewel-like detailing and a broad stance.
"With the pro_cee'd production car we have communicated sportiness mostly through the car's exterior design," continues Guillaume. "At the front, we have extended the nose by 10 mm and pulled down the mass by introducing a shallower grille, new-style headlamps, a wider, lower bumper with a prominent lip spoiler, a deeper central air intake that is wider at the bottom than the top and larger fog lights set into elliptical depressions.
"The profile makes pro_cee'd truly distinctive. While the windscreen angle is unchanged, the screen is much shallower and the vehicle height is reduced by 30 mm. The cant rail above the door and side window is deeper. The doors, which are 276 mm longer than the pro_cee'd's 5-door cousin, have a unique design that highlights the sporty character of this model. The beltline rises much more steeply towards the rear. To 'sit' the car even more securely on the road, the blade-shaped swage line has a sharper section and both the top and bottom edges rise at the rear, blending into the wheel arch.
"The side window, C-Pillar and tailgate spoiler are of course all new and although the rear screen is steeply raked, rear headroom remains good and the trunk capacity is unchanged. The rear wing panels are pulled in a little (compared with the 5-door) so the rear wheel arches appear to protrude further from the main body - although the overall width is unchanged," comments Guillaume.
"At the rear, the side beltline tracks the outside edge of the all-new jewel-like rear lamp cluster and flows seamlessly into and around the rear bumper which is extended by 5 mm. This flow is echoed by a crisp crease line between the metal edge of the tailgate and the rear screen. This subtle stress line wraps around the inside edge of the light clusters, seeming to push them outwards, making the car look wider. Flow lines are also created by the rear wheel arch and rear bumper with corner ridges that pick-up on the swage lines. Unlike other cee'd models, the exhaust tailpipe on the pro_cee'd is boldly displayed," concludes Guillaume.
Under the guidance of Guillaume, pro_cee'd was styled by a dedicated multinational Kia design team in Germany, assisted by a design team in Korea. Like other members of the family, the third cee'd model is exclusively tailored to meet the requirements of the European C-segment and the tastes of European consumers.
One of the most popular engine choices for pro_cee'd buyers is expected to be the all-new 1.6-litre CRDi 16-valve diesel engine made in Slovakia. This modern DOHC unit features an electrically actuated variable geometry turbocharger (VGT) to ensure lively performance and clean emissions. Its power and torque figures are highly competitive - 115 ps (84.6 kW) and 255 Nm. This engine is mated to a five-speed manual transmission as standard with a four-speed automatic available as an option (depending on market).
Diesel pro_cee'd customers demanding higher performance can specify Kia's Korean-built 2.0-litre CRDi diesel engine. This SOHC 16-valve CRDi unit also features second-generation common-rail technology, plus a VGT to generate 140 ps (103 kW) and 305 Nm of torque. This engine comes with a single transmission choice; a fuel-stretching high top ratio six-speed manual as standard.
As with other cee'd models, a 'lower-power' version of both diesel engines will be offered in some markets for local taxation reasons. The low 1.6 produces 90 ps (66.2 kW), while the low 2.0 gives 135 ps (99.3 kW) of power.
Source: Kia press