Mercedes-Benz Aria Concept by Slavche Tanevski
The Mercedes-Benz Aria is a vision of the luxurious mobility of 2030. It is electric powered, with the qualities of a car which captivates people: sleek silhouette, dynamic proportions, sexy sculpture. Due to its modern appeal it’s a car to go to a club in New York, flamboyant enough for Monaco and Dubai and yet sophisticated, elegant and authentic for a Concours d’Elegance.
Slavche Tanevski intended for the car to have timeless beauty, instead of being a fashionable design piece. So Tanevski asked himself, what body, which product has this quality? Musical instruments - the piano for example, when it’s closed it looks elegant and classy. When open, one sees the keyboard, the strings etc. which brings the product to another level. Despite their basic function, these elements give the object another, aesthetical quality. They give richness and surprise the viewer. The same happens with the Aria, when one sees the car at first glance. One can see a sculpture inspired by woman’s body, violin, Coke-Bottle; supported by tensioned and articulated lines which give the car definition and character.
Tanevski’s main inspiration for the exterior is a woman’s beautiful long hair blowing in the wind as the basis for its aerodynamic design.
For the design concept to be something special, it needs an X-factor. It needs a different dimension, something unusual, provocative, impossible and maybe even bizarre. Therefore Tanevski continued to research in the world of fashion and modern architecture.
The front of the car should represent its character. It should look concentrated on the road and be serious. That’s why Alexander’s helmet is being used as reference. It is a symbol of power, leadership and has also protective aesthetics. At the same time the traditional Mercedes-Benz grill is subtly indicated.
The vehicle has wheel hub electric engines, so the air intakes are positioned on the sides instead of the center. The arrow, like traditional Benz nose is still there to change the direction of the air. The fascia form ensemble is being supported by two shovel-formed blades which again divide the air and channel it to the E-engines and brakes respectively.
The sideview of the car is a sleek trapezoid shape. The roofline is coupe-like and is integrated in the body, for a better flow appearance. The character line is positioned very low and is reflective of the Mercedes 500K Special roadster. The belt line is typically drop shaped, which again speaks about the aerodynamic efficiency of the car and gives it status and elegance. The front half of the shoulder edge has the opposite direction to give the car push-forward effect.
The crisp character lines, in contrast, are connected by rather soft and mainly positive surfaces that show the car’s muscles. The surfaces articulate the reflections to achieve dynamism also in the surface itself by avoiding too many creases and showing an interesting play of light and shadow. The radii and the direction changes on the surfaces are similar to those of a silk dress, which again speaks about the elegant appearance of the Aria.
The wheels represent the electric drivetrain. It has a five-spoke configuration, but these are melted into a nice sculpture, as reference to the form of the exterior. It has depth that supports the stance of the car. The volume is segmented to give the rim an electric feeling, to express the craft precision and to reduce weight. The wheel is secured by copper wires, which also optically support the electrical character as copper wires are used in the electric engine itself as working elements.
The Mercedes-Benz logo is pulled outside and has a floating impression. It is static when the car drives.
The main characteristic/innovation of the interior is its modularity and the way it is connected to the body of the car. The interior is not welded to the exterior but wired to the copper skeleton. This makes it easily interchangeable. Like your furniture at home, you can change the interior of your car, or you change the body style. This enables customers to better match their car with their needs and personality. Instead of buying a car as a package one can buy the body and interior separately.
This innovative connecting system also allows better comfort. The wires have certain flexibility and represent a second suspension system. Inspired by a cradle, the system enables actually a flying sensation for the passengers.
The design statement is even stronger in the interior. The flow continues inside the car as well. It’s represented by the main central metallic frame and continues on the conjunctive seats. At the front the “dashboard” is formed by two piano black leafs which “levitate” over the ray-shaped structure and encase the steering wheel as well as the airbags. The atmosphere in the cabin is very airy and roomy to give the feeling of freedom.
The contrast as art element has been used for choosing the forms and materials in the interior. There are 5 different materials/colors used. Copper and aluminum as strength factors, leather and piano black surfaces as symbol of high class, noblesse and exclusivity. The wood floor resembles a yacht deck.
Source: Slavche Tanevski