Jowett 2020; Designed by Richard Seale
The British car company, Jowett, ceased production in the late 50’s. This study explores the re-launch of an almost forgotten brand. The design resonates with the driver’s desire for exploration and romance by creating the emotional connection with users through performance and aesthetics – a car designed to bring the joy of owning and driving to a world of function and efficiency.
Source: Coventry University Automotive Design