Jowett 2020

Jowett 2020; Designed by Richard Seale

The British car company, Jowett, ceased production in the late 50’s. This study explores the re-launch of an almost forgotten brand. The design resonates with the driver’s desire for exploration and romance by creating the emotional connection with users through performance and aesthetics – a car designed to bring the joy of owning and driving to a world of function and efficiency.

Source: Coventry University Automotive Design

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