Ford Model 18 Roadster
By 1931, dwindling sales of Ford’s Model A had automotive industry insiders writing off Henry’s “Flivver Car Company” as being unable to keep up with the times. However, Henry Ford had an ace up his sleeve. The revolutionary V8 line, developed in secret and introduced on March 31, 1932, created massive and unprecedented press for the company, and despite massive economic hardship, more than 5.5 million Americans lined up at dealer show rooms to see the new models.
Henry Ford’s insistence on a low-priced V8, against the four and six-cylinder competition, was a stroke of engineering and marketing genius. The Flathead engine itself reliably powered most Ford cars and trucks until its replacement by an overhead valve V8 in 1954, but aesthetics were not ignored. Stylistically, the new models featured rounded corners, a slanted windscreen, and that iconic grille shell. Nearly 300,000 of these “baby Lincolns” were sold in 1932, and of the 14 models that comprised the 1932 Ford model lineup, the Roadster remains a favorite today, although only a small number survive in their original form.
This car was auctioned off by RM Auctions in March of 2009 at the The Ritz-Carlton, Amelia Island, Florida and in October of 2011 at the Hershey Lodge, Hershey, Pennsylvania.
65hp, 221 cu. in. L-head V8 engine, single-barrel carburetor, three-speed manual transmission, live front and rear axles with transverse leaf springs, and four-wheel mechanical drum brakes. Wheelbase: 106".
Source: RM Auctions