Mercury Woodie Station Wagon
Demand for new cars was such after World War II that manufacturers didn’t have to spend much time or money on model changes. Chrysler Corporation dispensed with visual distinctions entirely, building cars from 1946 into 1949 that were virtually indistinguishable from the previous year’s models. General Motors did observe the annual model dictum, part of chairman Alfred Sloan’s corporate plan, but the changes were limited to grille and trim variations. Ford Motor Company more or less split the difference, with one mild makeover after the first 18 months of postwar production.
Mercury, like Ford, had new “spring models” ready for April 1947. Unlike Ford, however, Mercury’s changes principally concerned the grille, which added chrome plating to the heavy surround on the upper section. The body side trim was truncated on the after portion of the hood, where a new “MERCURY” nameplate was added. Hubcaps were redesigned and given black lettering and white accents, and heavy wingtips were added to the front bumper. Interior changes were less extensive on station wagons than other body styles, amounting to new instrument faces and a redecorated steering wheel.
This car was auctioned off by RM Auctions in August 2009 at the Portola Hotel & Spa and Monterey Conference Center, Monterey, California.
100 bhp, 239.4 cu. in. Flathead V8 engine, three-speed manual transmission with Columbia rear end, solid front axle and live rear axle with transverse semi-elliptic leaf springs, four-wheel hydraulic drum brakes. Wheelbase: 118".
Source: RM Auctions
Photo Credit: Copyright Darin Schnabel