After the start of production of the Bugatti Veyron in Alsatian Molsheim at the end of 2005 and the delivery of the ﬁrst vehicle in March 2006, Bugatti Automobiles S.A.S. has reached the planned 50 units for the ﬁ rst production year. This is interesting to note, because the Bugatti Veyron 16.4 is a completely new model and thus has not been able to rely on already existing components.
In December 2003, the responsibility for Bugatti Automobiles S.A.S. went to Dr. Thomas Bscher, the new president of the company. Dr. Wolfgang Schreiber was appointed as technical director and manager of Bugatti Engineering. The entire Bugatti project was then completely reassessed and a new schedule for the completion date of the super sports car was decided. The objectives established in this process have all been achieved since then.
Production of the Bugatti Veyron has been limited to a maximum of 300 units. The number of units for the ﬁ rst production year has amounted to – as announced – 50 vehicles. Today, Bugatti is already able to increase the annual production volume and thus is able to reduce the customer waiting time.
“In 2007 we are planning to increase the production of the Bugatti Veyron”, said Dr. Thomas Bscher at the International Geneva Motor Show, “because the order entry for the Veyron is getting close to a 140 and we wouldn’t want our customers to have to wait longer for their Bugatti.”
“It is not unexpected”, continued Dr Bscher, “that most of the orders come from the US; traditionally the most important market for luxury vehicles. 30% of the 140 contracts received up to now with a down payment of EUR 300,000, which is the condition for the production of the vehicle to start, come from the United States. This means that that is where – on a country basis – up to now most of the Bugatti Veyron have been delivered.
In Europe, the majority of the demand comes from England and Germany, which are the two most important markets for luxury cars outside the US. Naturally, the Bugatti Veyron super sports car has also created interest in the Middle Eastern countries and deliveries to Arab countries underline the pleasant sales trend of this unique vehicle.
Bugatti Automobiles S.A.S. highly values supporting the vehicles sold with a worldwide organisation of Bugatti bases. Within a year, a network of Bugatti sales and service partners has been developed – now covering 26 locations. Consistent with the sales ﬁgures, the USA is also top in this area with nine contact points. Five on the west coast, one in Florida and the traditional areas in the east with three partners sharing the responsibility. Also in Europe, the important luxury car markets such as Germany, England, France, Monaco, Benelux, Austria, Italy, Spain and Switzerland are already covered.
It goes without saying that the uniqueness of the Bugatti Veyron 16.4 has also not gone unnoticed in the so-called new markets. Thus, increasing demand can be seen in China and Russia. As Bugatti has set itself the goal of delivering only to areas where the company is also represented by competent contact partners, these enquiries will be treated with a certain level of caution until the development of the sales and service organisation.
Today, the Bugatti Veyron 16.4 already has its place in car history as an undisputed classic. It embodies every-thing that is technologically and technically possible in automobile construction on a level which is absolutely unreached and will remain so for some time.
Source: Bugatti press