Mitsubishi Motors Corporation (MMC) will be the Mirage and the MITSUBISHI Concept PX-MiEVⅡ. They respectively embody two major pillars to the company’s product strategy outlined in the 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring “green technology.” TheMirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEVⅡ concept SUV features “green technology” with its unique plug-in hybrid drivetrain.
The Mirage’s design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.
Stems from the English word “mirage.” The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.
MMC has targeted top-of-class fuel efficiency (Japan market version) of 30km per liter through a variety of measures including painstaking reduction in weight throughout almost every part of the car, reduction in rolling resistance and higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag. The new Mirage is due to go on sale first in Thailand in March 2012.
Source: Mitsubishi press