The Game of Thrones actor recites a poem while behind the wheel of the new sports coupe.

Actor Kit Harington is likely best known as Jon Snow on Game of Thrones, but he puts away his character's sword in a new ad for the 2017 Infiniti Q60. Harington gets behind the wheel of the crimson sports coupe and dramatically recites William Blake's poem The Tyger.

At first glance, this is an odd ad for a sports car. The imagery is normal because it shows the Q60 speeding along a curvaceous, tree-lined road. However, Harington’s recitation gets louder and begins to overshadow the 3.0-liter biturbo V6’s grumble as the spot goes on. Listening closer to the poem gives the commercial more meaning, though. The lines consider the creation of a tiger, and you can connect this to the way engineers develop a luxury coupe.

To get the word out about the new Q60, Infiniti is also prepping online adds with music technologist Young Guru and shoe designer Sophia Chang. The coupe arrives in the United States in September and starts at $39,885 after destination. The standard powertrain is a turbocharged 2.0-liter with 208 horsepower (155 kilowatts) and 258 pound-feet (350 Newton-meters) of torque. Infiniti expects most customers to opt for the new VR-series biturbo 3.0-liter V6 with 300 hp (224 kW) and 295 lb-ft of torque (400 Nm), which starts at $45,205. A choice of rear- or all-wheel drive is available with both powerplants, and all of these models get a seven-speed automatic gearbox. Later, Infiniti will add the Q60 Red Sport 400 with 400 hp (298 kW) and 350 lb-ft (475 Nm) from the biturbo V6, and the automaker will announce prices for it later.

Source: Infiniti

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