"our expanded product range will allow us to tap into new customer groups and open up new market regions"
Today Mercedes officially announced that the compact model line-up will double from the A and B Class to four distinct new models. Mercedes already has a substantial amount of the compact premium market share but is looking to corner the market. Maybe Mercedes thinks that the compact segment will boom with the current oil prices, its what we think in any case. After all, the American market has seen a strong shift to smaller cars over the past months it could just become a global trend.
The Mercedes A and B class will be replaced with a brand new generation model while two new variants will join the line-up. In order to achieve this Mercedes has invested Euro 600 million in its Rastatt plant and has plans to build an entirely new plant in Kecskemt, Hungary.
"Mercedes-Benz is going to offer an even wider range of exciting premium cars – with the high levels of comfort, safety and overall quality that are characteristic for the brand – in the particularly fuel-efficient compact-car segment. Moreover, our expanded product range will allow us to tap into new customer groups and open up new market regions," commented Dr Dieter Zetsche.
The Mercedes A and B Class have recently undergone a facelift leaving us with a timeframe of about 2 to 3 years before the new generation models will be launched. Mercedes' new 4 cylinder diesel engine will definitely make it into the range, the new generation engine will be launched this year already.