From Chrysler press: Following a decade of considerable success, Chrysler made an ill-fated, $450 million investment in new large cars just before the 1973 oil embargo. Public demand quickly turned from traditional large cars to mid-size and smaller vehicles, forcing Chrysler and its competitors to make expensive changes to their product lineups.
One design highlight in Chrysler's rapidly evolving 1970s lineup was the Cordoba — a 115-inch-wheelbase coupe billed as "Chrysler's new small car." With its Jaguar-like front end, formal roofline and one-of-a-kind rectangular taillamps, it became one of the era’s most memorable cars – along with the TV commercials featuring actor Ricardo Montalban extolling the virtues of its “rich Corinthian leather” interior. Cordobas sold better than all other Chrysler models combined, inspiring other new, "smaller" Chrysler designs, like the LeBaron Medallion coupe.