From Kia press:
Aimed squarely at and designed specifically for the young and young-at-heart, the 2011 Kia Soul continues to make a statement for the brand with its distinctive styling, a plethora of safety options and tremendous value. Soul still stands out from the crowd with modern, unique styling and for 2011 will offer consumers more personalization options than ever before. A true game-changer for the Kia brand, the Soul was the first vehicle launched under Kia Motors America's (KMA) ongoing design-led transformation and the most aggressive new vehicle launch cycle in the automotive industry, which continues through 2011.
Soul has earned a trophy case full of prestigious awards and accolades since its launch, including earning a 2009 and 2010 "Top Safety Pick" from the Insurance Institute for Highway Safety (IIHS), being a recipient of the "Best Family Cars for 2010" designation by Edmunds.com and Parents Magazine, recognized as "Best Hatchback of 2010" by Cars.com, achieving 2009 "Top 10 Coolest New Cars Under $18,000" status from Kelley Blue Book's kbb.com, being named to the 2010 Ward's AutoWorld "Interior of the Year" list, being named one of the "Most Exciting Cars of 2010" by TIME.com. and recognition as the "Best Value" by the Texas Auto Writers Association (TAWA) for its combination of attractive pricing, long list of accessories and standard safety features.
The versatile five-door's low, wide stance is paired with an angled window line, rounded nose and large flared-back headlamps, giving it a playful and youthful appearance. With a friendly face and exuberant personality, Soul is perfect for coastline drives or cruising downtown city streets, embodying the mantra "a new way to roll."
The beltline rises from the front wheel arch to create a gentle wedge shape and continues under and around the rear side window. The rear is dominated by the vertical combination tail lamps set into the body color panel with clear outer lenses. The body and wheel arch crease line extends around the bumper for a tough, not rough, style matching the look of the front.
Offering plenty of standard features, the Soul trim offers a chrome-accented grille, clear lens auto-off headlamps, solar glass, black door handles and side mirrors, grip exterior door handles, black bodyside molding, rear wiper/washer, variable intermittent windshield wipers and 15-inch steel wheels fitted with P195/65R15 tires.
Upgrading to the Soul+ adds keyless remote entry with flip key, Bluetooth® wireless technology, privacy glass on the rear and rear side windows, body-color door handles and dual body-color power side mirrors along with 16-inch alloy wheels with P205/55R16 tires. Soul+ also comes with optional front fog lamps and a power sunroof.
The Soul! adds as standard equipment a power sunroof, fog lamps and 18-inch alloy wheels paired with P225/45R18 tires. The dynamic Soul sport builds off of the Soul+ features and adds unique body color front and rear fascias, side sills, rear spoiler, 18-inch alloy wheels and fog lamps, wholly personifying the athletic, urban look Soul embodies. Heated outside mirrors also are standard on the Soul! and Soul sport models.
Also adding to the distinctiveness of Soul, buyers can choose from a wide palate of exotic exterior paint colors, including: Dune and Clear White; metallic tones of Shadow, Titanium and Bright Silver; coffee-inspired Java; red-hot Molten; Alien green, flame-emulating Ignition, Denim blue and dreamy Ghost. Further adding to Soul's stylish and funky appeal, KMA is launching two all-new Special Edition Souls in the 2011 model year. Based on the Soul+ trim and available with automatic climate control, each additional Special Edition Soul will offer unique exterior styling along with a number of fun accessories specific to that Soul.