Mercury Montclair Hardtop Coupe

For 1955, the freshly restyled Mercury lineup featured a longer, lower styling theme, with the new Montclair taking its place at the top of the model line. Much more than badge-engineered “upscale Fords”, the Mercury brand appealed to the growing numbers of new-car buyers that demanded more for their money than basic transportation. With a successful product strategy that emphasized powerful and modern overhead valve V8 engines, glamorous two-tone paint treatments and a multitude of standard and optional amenities, Mercury attracted record sales in 1955.

In 1956, Mercury advertising copy expanded on this successful formula: “You are ready to start a beautiful new friendship with a car that looks big, rides big and is big in every way…your 1956 Mercury.” It goes on to emphatically state: “Your Mercury gives you not just beauty, but distinctive, exclusive styling; not just higher horsepower, but more useable horsepower; not just higher resale value, but the best resale value in the field”. In addition, the five NASCAR Grand National victories won by Mercury in 1956 created even more enthusiasm and favorable press for the marque.

This car was auctioned off by RM Auctions in August 2009 at the Shotwell Gustafson Pavilion at Meadow Brook Hall, Rochester, Michigan.

235 bhp, 312 cu. in. overhead valve V8 engine, single four-barrel carburetor, three-speed Merc-O-Matic automatic transmission, independent front suspension with A-arms and coil springs, live rear axle with semi-elliptic leaf springs, and four-wheel power-assisted hydraulic drum brakes. Wheelbase: 119"

Source RM Auctions

Mercury Montclair Hardtop Coupe