The AMC Gremlin is a subcompact car from American Motors Corporation, introduced as a 1970½ model and produced through the 1978 model year. AMC reduced development and manufacturing costs by adapting a shortened compact Hornet platform with Kammback-like tail producing what was described at its introduction as "the first American-built import".
The AMC Gremlin was introduced April 1, 1970 competing with the Chevrolet Vega and Ford Pinto introduced six months later, as well as imported cars including the VW Beetle and the Toyota Corona. The Gremlin would become American Motors' best-selling passenger car since the Rambler Classic. From April 1970 through 1978, a total of 671,475 Gremlins were built in the United States and Canada. With a mild body restyling, the basic design continued with the AMC Spirit and the all-wheel-drive AMC Eagle until 1983.
The Gremlin debuted in April 1970 with AMC's 199 cu in (3.3 L) I6 (a very sturdy and durable seven main bearing design), which produced 128 hp (95 kW) as standard equipment, with AMC's 232 cu in (3.8 L) I6 - producing 145 hp (108 kW) - as an option. The low-priced Gremlin offered "the best gas mileage of any production car made in America," with its standard conventional features, but it also had "an unusually long option list for the era" so owners could have luxury and conveniences typically found in more expensive cars, and these options "came with a much higher profit margin" for the automaker. Sales for the abbreviated model year were 25,300.
A nationwide survey based on 1,350,000 owner-driven miles of the 1970 AMC Gremlin by Popular Mechanics concluded that the unique styling attracted many buyers, but economy topped their likes.
Source: Wikipedia, 2011