Italdesign Proton Emas Concept
From Italdesign press: EMAS - Eco Mobility Advanced Solution. A compact car with SUV roominess.
The Emas features a room of a medium-category car while maintaining the exterior dimensions of a compact mini. The Emas family, powered by a drive system is a series hybrid plug-in developed by Lotus Engineering, features three versions: Emas, Emas Country ed Emas3.
When approaching the design of a compact, functional car family, Giugiaro called on his valuable years of collaboration with Rudolf Hruska, who was hired by Alfa Romeo to bring the Alfasud product range and factory into being.
"Hruska taught me a rigorous approach to automotive design with the emphasis on function and industrial feasibility. This strategy forces the creative designer to seek good-looking solutions that fit in with the engineering layout rather than coming up with shapes that mean that engineering compromises have to be made".
"We have created a family of models in different configurations but all offering the passenger room of a medium-category car while maintaining the exterior dimensions of a compact mini. The architecture has been designed in such a way as to allow us to outfit an infinite number of variants without compromising the car's great comfort and extensive interior space.