Renault DeZir Concept
The 'Z' in the name DeZir is a direct reference to Renault's Z.E. signature, and several features of its design are suggestive of two qualities readily associated with electric mobility, namely advanced technology and light weight. Indeed, the recessed, linear styling of the front air intake and the entire rear-end convey an impression of lightness in addition to efficiently channelling battery-cooling air from the front to the rear.
To provide rhythm and balance to the overall package, this smooth, fluid skin contrasts with the ripple effect seen on the aluminium side panels, roof and headlight 'eyelids'. The design of these features alludes to the ripples which can form when a breeze blows over water, while the geometric pattern adds an unmistakable high-tech feel.
The prevailing bright red colour of the body interacts with the graphical forms of the cross-drilled aluminium side panels which equally exude a sense of light weight and technology.
The geometric forms of the glazed areas also contribute to DeZir's easy-to-read overall design and are reminiscent of a fighter-plane cockpit or certain endurance racing prototypes. The absence of a rear window is overcome by the fitment of two rear-facing cameras which provide the driver with a panoramic view of what is happening behind the car.
The creative thinking behind the design of the front end was aimed at recalling Renault's styling heritage, while at the same time paving the way for the design trends of the brand's forthcoming models.
DeZir's front end features a full-width air-intake which strikes out either side of a large, vertically- positioned Renault logo that proudly displays the car's brand pedigree. Meanwhile, the chrome finish of the lozenge contrasts with the dark aspect of the grille to express the statement still further. The air scoops situated at the outer extremities of the front air intake are a legacy of Renault's formal styling language and form an integral part of the air intake's design, as do the headlights which sit above these scoops.
The front-end design previews the new front-end identity that is poised to become a feature of all Renault models in the future.
The headlights take the form of backlit prisms, which make them a highly graphic feature. The perforated 'eyelids' add to this high-tech feel and contribute to DeZir's specific lighting signature. Rear lighting is provided by an illuminated, seemingly floating strip that extends across the full width of the car. The Renault logo is highlighted by backlighting through the fins of the grille and consequently appears to hover in the middle of this space.
The gull-wing doors are another feature that embody automotive passion and reveal a refined interior, while the fact that the left- and right-hand doors open in opposite directions symbolizes a yin and yang-style amorous harmony.
Source: Renault press