Ferrari Design Competition
From Ferrari press: Luca di Montezemolo and Sergio Pininfarina announced today in Maranello the winners of the Car Design competition that greatly excited the upcoming automotive design talents from all over the world.
The 20 finalists models have been conceived by students coming from 13 different countries, representing four renowned schools - College for Creative Studies of Detroit, Coventry University School of Art & Design, Istituto Europeo di Design of Turin and Tokyo Communication Arts.
This morning, the young designers introduced their 1:4 scale models to the jury, as well as a series of sketches and concepts of the inside and the outside of their designs.
The competition, organised in partnership with Pininfarina and with the support of Alcoa (the company that produces aluminium spaceframes for Ferrari) has seen works from the most talented students of each college, who have been challenging themselves to produce 1:4 scale Ferrari models, proposing stimulating alternatives to the internationally acclaimed shapes of the current and previous mid-engined eight cylinder cars and the front-engined twelve cylinder cars. The students have had total creative freedom, although their designs had to retain the recognizable features and values of the Ferrari Marque.
The jury was composed of a team that, in real life, decides the style of Ferrari cars designated for production: President Luca di Montezemolo, Vice President Piero Ferrari, General Manager Jean Todt, Vice General Manager Amedeo Felisa, the new Concept Design Chief Donato Coco and the Head of Product Portfolio Development Massimo Fumarola. In addition, Life Senator Sergio Pininfarina and Ken Okuyama, Chief Designer for Pininfarina, were part of the jury. Even Giuseppe Bonollo and Frank Stephenson, currently Responsible for Product Portfolio Management of Fiat, and Responsible for Fiat and Lancia's Style Centre respectively, took part in the jury, as previously Ferrari's Responsible for Product Strategies and Responsible for Concept Design.