Citroen DS High Rider Concept
Citroën created a stir in February 2009 with the announcement of a new line of distinctive products, the DS line. The new line-up reflected one of the facets of what is a true reinvention of the Marque, symbolized in its new tagline, “Créative Technologie”. Rounding out the main CITROËN range, the DS line features products with more radical design choices aimed at customers looking for stand-out styling, architecture, driving feel and refinement.
Just one year after this major event, and with the DS3 now on show in CITROËN showrooms, the Marque is taking a new step in the evocation of the DS line with the DS High Rider. The new concept car embodies a contemporary vision of dynamics with compact design as a fundamental value. It opens the way to new vehicle uses, new motoring pleasure, and an innovative technological approach founded on a Full Hybrid 4 drivetrain.
With DS High Rider, Citroën is clearly remaining faithful to the philosophy behind the DS line, namely products with bold choices in terms both of styling and architecture.
Without reneging on the charms of conventional coupés, CITROËN has discovered new ways of expressing automotive vitality with this new creation – less restrictive and exclusive and more adapted to today’s driving conditions, while boasting a renewed sense of driving pleasure.
Unlike regular 4-seater coupés that are long and low-slung, DS High Rider places the emphasis on muscular compact design. The body styling combined with the height of the car underline the compactness of the whole, in turn strengthening the dynamic feel.
Because it takes its inspiration directly from the values it vehicles, the styling of DS High Rider eschews all clichés in favour of an all-new, radically modern and inherently elegant shape. DS High Rider does not attempt to express vitality or versatility; rather, its body styling is a lively and pure reflection of these qualities.
DS High Rider is an object of desire that stands apart through its coherent design, that of a “beautiful automobile” placing the emphasis on harmonious forms through sensual and physically-present design that avoids caricature. Raised ground clearance and the strong on-road presence of the 19-inch diamond-effect alloy wheels structure the car’s proportions and make a defining contribution to DS High Rider’s character. The priority focus on authentically elegant forms also served to avoid the generic effects often used to typecast vehicles. The wheel arches and the forms of the car, particularly the flanks, are enough in themselves to express the robustness and protective character of the concept car. Components such as the front and rear bumpers, while also expressing vitality and agility, are perfectly integrated in the body styling and underline the overall harmony.
A handsome automobile and a good-looking coupé, DS High Rider also has an exclusive and elegant edge, with the beauty of its lines underlined by touches of contemporary luxury. Perfectly matching the all-new, sensual Golden Gloss body paint chosen for the initial manifestation of DS High Rider, the smoked chrome surrounds on the side windows accentuate their distinctive shape and literally highlight them. This lighting effect is also at play on the front and rear ends in the form of lamp and position light surrounds.
An animate object with a unique personality, DS High Rider is all CITROËN. It is instantly recognizable as such from the double chevron in the centre of the front end through to the compact and taut styling at the rear.
DS High Rider brings a dynamic edge to versatility with a good dose of agility. Straight off, it comes across as a coupé redolent of movement with tightly drawn proportions. A coupé that reassures the onlooker with its subtly muscular character, one that refrains from outrageous aggression. Ground clearance is raised, giving drivers a commanding view of the road and traffic. The feeling of safety and protection is strong, but devoid of arrogance or brutality. Neither does it give the impression of taking up an exaggerated amount of space in the street, especially considering the car’s interior volume. DS High Rider is roughly as long as the C4, and boasts a similarly spacious cabin.
The elegance-laced practicality of DS High Rider also hints at other pleasures, such as the textile-covered roof suggesting a top-down position.
Source: Citroen press