Anders Warming, former design boss at Mini, is taking over styling duties at another brand that is attempting to revitalize a vintage name – Borgward. Warming doesn’t start the new gig until January 1, 2017.
Warming will also be Borgward’s first Board of Management Member for Design, and the roles will let him define the new firm’s aesthetics. It’s a position that the young automaker desperately needs. The company’s first concept, the BX-7 crossover, looks incredibly generic. In fact, the shape blends in far too easily with Audi and BMW CUVs. Later show cars aren’t much better, either. To get people’s attention, Warming must give future vehicles a unique style.
Warming spent the last 16 years as a designer for BMW Group. At one time, he was the leader of the BMW brand’s exterior styling team. He became responsible for Minis in 2010, and he helped shape the look of its current models.
"We regret his decision, but this is not dramatic since Borgward is not a direct competitor," a BMW spokesman told Automotive News Europe.
Borgward is still in the earliest phases of the rebirth. The company has headquarters in Stuttgart, Germany, but all of the financing comes from China’s Foton Motor. The company intends for its first production vehicles to go on sale in China by the end of 2016.
Source: Automotive News Europe, Borgward
ANDERS WARMING APPOINTED BOARD OF MANAGEMENT MEMBER FOR DESIGN AT BORGWARD GROUP AG
Stuttgart — Borgward Group AG is reinforcing its management team and has become the first German automaker to create a Board of Management position for Design. Effective January 1, 2017, Anders Warming will become the company’s new Board of Management Member for Design. “The creation of a separate Board of Management position for Design underscores design’s importance for Borgward,” said Ulrich Walker, Chairman of the Board of Borgward Group AG, in Stuttgart on Friday. “I’m very delighted that we can fill this position with such an extraordinary and experienced designer as Anders Warming.”
The Danish designer Anders Warming, 43, worked for the BMW Group for a total of more than 16 years, including almost all of the last six years as Head of MINI Design in Munich. Under his leadership, the company created the new design of the MINI Cooper Hatch, the MINI Convertible, and the MINI Clubman. Prior to becoming the Head of MINI Design, Anders Warming was Head of BMW Exterior Design and Team Leader Advanced Design at the BMW Group. From 2003 to 2005, Warming was Team Leader, Design Center Europe at the Volkswagen Group. Warming studied design at the Art Center College of Design in Pasadena from 1992 to 1996.