BMW Concept 7-Series ActiveHybrid
Maximum efficiency in the luxury class, supreme dynamics in the hybrid segment - precisely these are the unique standards offered and combined with one another by the BMW 7-Series ActiveHybrid Concept.
Introducing this Concept Car based on the new BMW 7-Series, BMW is clearly demonstrating the potential offered by the most advanced hybrid technology available today. The BMW 7-Series ActiveHybrid Concept comes with hybrid components tailored precisely to the character of this unique saloon, offering driving comfort, everyday motoring qualities and driving safety of the supreme standard only the BMW 7-Series is able to provide.
In addition, the BMW ActiveHybrid technology featured in the Concept Car reduces both fuel consumption and emissions by 15 per cent versus the same car with a combustion engine and offers a standard of driving dynamics clearly exceeding all series models with hybrid technology presented so far. The BMW 7-Series ActiveHybrid Concept combines an eight-cylinder gasoline engine and an electric motor developing 15 kW/20 hp and maximum torque of 210 Newton-metres/155 lb-ft as a mild hybrid concept. Electric power is generated by a particularly powerful variant of Brake Energy Regeneration already featured in the BMW Group's regular production cars. The energy generated in this way is then stored in a lithium-ion battery fitted in accordance with the package of the car beneath the luggage compartment.
The BMW 7-Series ActiveHybrid Concept is based on the new BMW 7-Series already ranking right at the top in its class in standard trim in terms of efficiency. The new luxury performance saloon from the world's most successful manufacturer of premium cars thus lives out the demanding objectives of the BMW EfficientDynamics development strategy in particularly convincing style also in this segment.
Compared with their predecessors, all models in the new BMW 7-Series stand out in providing both enhanced performance as well as a significant reduction of fuel consumption and exhaust emissions. In their respective performance class, the three engines available right from the start upon the market launch of the new 7-Series rank right at the top worldwide in terms of efficiency. In addition, all models in the BMW 7-Series come as standard with a wide range of BMW EfficientDynamics technologies including Brake Energy Regeneration, on-demand control of the engine's ancillary units, intelligent lightweight construction, active aerodynamics provided by air flap control, and tyres with reduced roll resistance. And last but certainly not least, all engine variants in the new BMW 7-Series comply in full with the EU 5 emission standard.
Given these qualities, the new BMW 7-Series from the start offers an ideal foundation for setting the standard worldwide both in the luxury segment and in the hybrid market through an optimum combination of the most advanced BMW ActiveHybrid technology. Another essential feature of the BMW 7-Series ActiveHybrid Concept is that this unique model offers such a significant increase in efficiency over the regular production model without in any way giving up the well-known qualities of BMW's luxury saloon.
Not to be seen from outside, BMW ActiveHybrid technology offers the driver the significant benefits of a new drive concept without in any way influencing the motoring comfort, luxurious ambience, and safety this truly outstanding saloon is able to provide. And when it comes to everyday driving qualities, the concept is once again just right for full enjoyment and driving pleasure in every respect, without the slightest restrictions.
Presenting the BMW 7-Series ActiveHybrid Concept, BMW is introducing a hybrid car which, through its harmoniously balanced drive components, will fit perfectly into the model range of BMW's new luxury performance saloons. The driving experience and motoring comfort reflect the character of this outstanding model line, with new highlights in terms of both driving dynamics and efficiency - as on BMW's conventional model variants, too. Quite simply, this is because hybrid technology BMW-style stands for superior dynamics combined with outstanding efficiency forming a perfect symbiosis with the sheer supremacy of the BMW 7-Series.
All this is made possible by combining an eight-cylinder petrol engine for the first time with a mild hybrid concept. Specifically this approach has been chosen here since the savings potential offered by hybrid technology increases with the output and performance of the combustion engine used, and because large-capacity power units are of particular significance in the premium segment.
Focusing initially on smaller cars, BMW has already introduced solutions in the context of EfficientDynamics serving to significantly reduce fuel consumption and not in any way increasing the cost of ownership for the customer. BMW's current diesel models in this segment, for example, thanks to BMW EfficientDynamics, ensure fuel consumption and emission ratings achieved by other manufacturers with their hybrid cars only on a far lower level of output and performance.
Introducing the BMW 7-Series ActiveHybrid Concept, the world's most successful manufacturer of premium cars is setting a clear standard: Hybrid technology has the potential to meet the extremely great demands made of a car in the luxury class. And at the same time it offers all the qualities required to further enhance the characteristics typical of a BMW.
This nevertheless calls for hybrid components precisely tailored to the respective model and boasting features exactly reflecting the profile of the BMW brand.
To meet this demand, BMW has applied its unique development competence in the area of drive systems unparalleled the world over for the systematic and clear-cut integration of hybrid components.
The result of this intense development process is BMW ActiveHybrid - a technology able to provide the most dynamic hybrid cars in the world and serving at the same time to offer the greater efficiency achieved by combining a combustion engine with electric drive under all motoring conditions, significantly reducing both fuel consumption and emissions in the process. The BMW 7-Series ActiveHybrid Concept is therefore more superior, more dynamic and more efficient than all other cars featuring this kind of technology so far.
Yet another important highlight of BMW ActiveHybrid technology is the ability to offer the full potential of this technology quite independently of the driver's action. This big advantage comes from the fact that BMW ActiveHybrid technology is fully integrated into the drive system, without any effects on the design of the car and its everyday use.
BMW ActiveHybrid technology adds a further option, hybrid technology for the first time achieving the supreme standard essential to BMW in a luxury performance car of this calibre. So introducing the BMW 7-Series ActiveHybrid Concept, BMW is proudly presenting another strategy in further enhancing the Company's position as the world leader in the development of particularly efficient and, at the same time, highly dynamic automobiles of a unique standard.
Source: BMW press