Mazda Sold A Lot of Miatas Through the First Half of 2016
There’s no doubt that the new Mazda Miata is one of the best, if not the best iteration of the car the company has ever built. It went back to its roots—lighter, nimbler, and more fun than previous generations; and buyers are most definitely appreciating that return to form. They snatched up 5,384 of them this year already. It’s one of the highest numbers of Miatas ever sold in a six month period in the company’s history, according to sales stats from GoodCarBadCar. It more than doubles 2015’s first-half figure of 2,654, and leaves competition like the Subaru BRZ (2,407) in the dust. RELATED: See Photos of the 2016 Mazda MX-5 Cup
Through March, April, and May alone, Mazda managed to move over 1,000 units per month, and finished strong with a total of 889 examples sold in June. And that’s before the introduction of the new RF hardtop coupe, which will undoubtedly sway even more buyers enamored with the sleeker profile.
Though, if you know the history of the Miata, none of this should come as a surprise. In 1999, it went down in Guinness history books as the best selling two-seat sports car in the world with 500,000 units sold. It continued to break that same record again in 2001, 2004, 2007, and 2011, finally reaching 1,000,000 units produced in April of 2016.
Here’s to another million, Mazda.
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