Harley-Davidson Plans to Sell Electric Motorcycles by 2021
As Tesla Motors has shown, battery power not only works well in the automotive world, but it can produce vehicles with incredible performance and convince its competitors to follow suit. In the motorcycle world, Harley-Davidson seems to be following a similar path, as confirmed in a recent interview. According to Asphalt and Rubber, Sean Cummings, Harley-Davidson’s Senior VP of Global Demand, revealed that the bike manufacturer will offer electric-drive models for sale within five years. The announcement comes about two years after the company revealed its LiveWire electric motorcycle concept, and allowed the first public test drives. Industry rival Victory Motorcycles is currently the only established motorcycle company to retail electrified bikes, selling its Empulse TT sport bike, however smaller manufacturers like Zero Motorcycles have been in this segment for years. RELATED: Meet the World's First 3D Printed Motorcycle
Technical and design details about Harley-Davidson’s future e-cruisers are slim to none at this point, however considering the overall positive reaction to Project LiveWire, it wouldn’t be surprising for Harley-Davidson to carry much of LiveWire’s features over to the consumer bike.
As duly pointed out by A&R, the design and engineering of Harley’s new electric motorcycle hinges on battery density and the ability to eek the most amount of driving range from its pack, without compromising overall weight and balance. That said, production may be the easier half of the equation. Marketing and selling it could be the bigger ask.
While Harley-Davidson has a massive and devout fanbase, they have traditionally been faithful only to products that embrace the core Harley-Davidson designs and styles. Offering an electric motorcycle would surely invite new and potentially younger customers to the brand, with the slight risk of alienating some of the more traditional riders. Of course, Harley-Davidson isn’t expected to stop making gas-powered bikes anytime soon (or ever), so don’t worry, your classic Sportsters and Softails aren’t going anywhere.
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Source: Milwaukee Business Journal