Jaguar Wants to Build an Even Prettier F-Type Project 7
Few cars go from concept to production in one fell swoop, with little to no alterations made. The Jaguar F-Type Project 7 was however one such car. Teased in concept form at the 2013 Goodwood Festival of Speed, the big-winged F-Type Project 7 channeled the winningest racing Jaguars of the past in its design and sat well atop the F-Type hierarchy in terms of power (a supercharged 575 hp). Only 250 of the Project 7s were built as well, making them quite the rarified machines. Now though, it appears a second generation of the Jaguar Project 7 lineage will be born. In an interview with the UK’s Auto Express, Jaguar design director Ian Callum and Special Vehicle Operations (SVO) chief John Edwards hinted to a successor, but with more of a visual impact than the first roadster. When questioned about future custom-bodied Jaguars, Callum told the publication: “We’ve thought about it. We’ve started asking, ‘What do we do after Project 7?’, because I’d like to take it a step further. And that means making it more of an individual car than an F-Type.” RELATED: Check Out the All-New 200-MPH Jaguar F-Type SVR Coupe
Callum went on to note that the business case for such a unique and likely very low-production car is always a trying proposition. “What can you charge for it? What do you charge for a Jaguar,” notes Callum. “With a supercar like the C-X75, you could probably go to £1 million, but with a limited number of, say, 200 cars. And even that, as a business case, was pushing it.”
Instead of going the route of a the Jaguar C-X75, which was famously canceled in the wake of the global economic downturn, a Project 7 successor would be more of a styling evolution of the original, rather than a wholly separate car.
“Custom bodies are not our plan,” says Edwards. “We want to push the cosmetics of the car to the limit, not re-engineer the car as some others have done.”
Seeing as how the Project 7 cars have already been fetching high prices on the used car market, it would appear there is healthy demand for more. Recently, one of the Project 7 cars surfaced online in Utah and sold for $203,000—nearly $40,000 over its asking price when new.
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