Aston Martin Already Has a Ton of Pre-Orders for the DB11
You might think a $212,000 sports car would be relatively slow to sell. That apparently isn’t the case over at Aston Martin, however. According to CEO Andy Palmer, the luxury British automaker has already taken 1,400 pre-orders for the all-new Aston Martin DB11, this coming just weeks after the car was officially unveiled at the 2016 Geneva Motor Show. In an interview with Australia’s The Motor Report at the recent Australian Formula 1 Grand Prix, Palmer told the outlet that the response to the new car has been “phenomenal.” “I think we’re at more than 1,400 orders now,” said Palmer, “which is great for a car that we’ve not really released the whole details about, and isn’t available to be purchased until September, so yeah, fantastic.” RELATED: James Bond's Aston Martin DB10 Just Sold for $3.5 Million
The all-new grand tourer has also set Aston Martin social media accounts alight as well, marking the brand’s most buzzed about product, recently eclipsed by the new Red Bull Aston Martin partnership. In March the companies revealed a technical partnership that would yield a road-going supercar, designed with input from Red Bull Racing technical chief Adrian Newey. Aston logos will also adorn Red Bull’s new F1 cars for 2016.
“We’re getting an awful lot of attention, and generally speaking it seems that people like the DB11,” said Palmer. “The reaction is almost unanimously popular.”
The flood of interest does indeed come at a crucial time for the brand, which has taken purposeful steps in recent years to ensure solid financial standing going forward, including cost-saving technical partnerships with auto giant Daimler AG for AMG V8 engines and electronics components.
In a few years time the Aston Martin lineup will look markedly different, complete with the new DBX crossover, a high-powered all-electric sedan, and a full refresh of the brand’s sports cars. The DB11 marks the first product launched of Aston’s "Second Century" plan.
Need one? You'll certainly have to get in a long line, though the final product looks to be a tasty one. When the DB11 arrives later this fall, it brings with it 600 horsepower worth of twin turbocharged 5.2-liter V12.
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