Mercedes-Benz, BMW Opt Out of Super Bowl Advertising
The commercials that air during the Super Bowl are almost as big a deal as the game itself. Companies spend huge portions of their advertising budgets trying to create an ad that will promote their brand and have everyone talking. This year, Mercedes-Benz and BMW are among those who have opted out of the Super Bowl hype.
Last year, BMW aired a humorous ad starring Katie Couric and Bryant Gumble and the electric i3. As the pair wondered about how it worked, the ad showed a clip of the pair many years earlier puzzling over how the internet worked.
Mercedes-Benz has also decided to opt out this year. They've only ever run three ads in the history of the game, with the most recent being last year's for the AMG GT. Other automakers who decided it wasn't worth the dough include Ford, Lincoln, Nissan, and Jaguar Land Rover.
According to Automotive News, you'll still be seeing plenty of car ads from the rest of the lot. Kia, Mini, Honda and Toyota are all airing new commercials. Hyundai, the new NFL sponsor, is airing three ads, two of which feature big names. Comedian Kevin Hart gets a 60-second spot before kickoff and acotor Ryan Reynolds appears in a 30-second spot in the second quarter.