Tata Zica Car Unfortunately Named Given Zika Virus
Manufacturers pick out the names of new cars months and sometimes years before they reveal them to the public. It lets them get all that marketing material planned, but there's always the possibility that the name won't seem like a good choice once the car debuts. Take, for example, the new Tata Zica which arrives as the Zika virus rages. India's Tata Motors plans to debut the Zica at the Auto Expo in New Delhi this week. They never could have imagined the fear the name would carry back when they picked out that name. The spelling is different, but they sound the same and that's not good for Tata. RELATED: Land Rover Freelander to Continue Life Under Tata Nameplate
The World Health Organization convened an emergency meeting to discuss the Zika virus last week and to figure out how to slow its spread. It's currently struck in 20 countires, causing birth defects like microcephaly. That's not at all the image Tata wants when people hear the name of their new car.
According to The Wall Street Journal, the name uses the first letters of the word "zippy" and "car" and will not be changed, for now. Depending on how things go, it could change in the future. Let's hope the Zica does well and Zika is quickly controlled.
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