“Tesla Rival” Faraday Future to Show Concept Car in January
Tesla Motors has proven that a small electric car startup can indeed become a full-fledged automaking powerhouse, but what CEO Elon Musk has accomplished is certainly an exception, not the rule. Many visionaries have failed where Tesla has excelled. That said, one new electric vehicle startup appears to be well positioned to mount a challenge to Tesla—Los Angeles-based Faraday Future. The outfit is still relatively small, just over 400 employees, but the group is helmed by a number of ex-Tesla executives and plans to build cars with an even greater focus on seamless tech integration. The company’s first concept is scheduled to debut at the 2016 Consumer Electronics Show in Las Vegas on January 4, and if the above teaser image is anything to go by, it ought to be quite forward-thinking in style. RELATED: A 1,000 HP Aston Martin EV Will Arrive in 2017
While just a concept, the new Faraday Future design comes at a pivotal time for the young company. The startup has hinted its intention to begin vehicle production in 2017 and early last month Faraday Future announced its plans to invest an initial $1 billion toward a U.S. manufacturing facility, with potential sites in California, Georgia, Louisiana, and Nevada currently in the running.
Even more venturesome still, in a recent Bloomberg interview, senior vice president of R&D and Engineering Nick Sampson noted Faraday Future is currently investigating seven different vehicles for production. A single model will be used to launch the brand before others follow.
And in contrast to the tried-and-true revenue stream of conventional car sales, Faraday Future hopes to introduce new ownership models (namely car-sharing) which will instead generate revenue based on subscription services for in-car infotainment and apps.
Anxious to see the new concept? Faraday Future’s head of design is Richard Kim, a former founding member of the BMW i brand and a lead designer of the BMW i8 and i3. Check back on January 4 for more details.
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