Did Fiat Shelve New Ads Featuring Charlie Sheen?
The Fiat 124 Spider made its debut at the LA Auto Show last week, but they made ads to promote the new car several months ago. Those ads featured Charlie Sheen, but now they've disappeared in the wake of his announcement that he's HIV positive. Sheen made the announcement on the Today show on November 17th and told the world that he spent over $10 million to keep the diagnosis a secret. The Fiat ads, filmed ahead of the announcement, were shown to dealers, but appear to have been shelved. RELATED: See Images of the 1968 Fiat 124 Sport Spider
According to Jalopnik, a Fiat spokesperson said that the brand has a relationship with Sheen stemming from his "House Arrest" Fiat Abarth ad several years ago. The spokesperson went on to say that there are no plans to feature him in any ads right now.
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At first glance, it seems like they are trying to put some distance between themselves and Sheen, which may come off as callous. That is, until you consider the nature of Sheen's "House Arrest" ad, pitching the 500 Abarth back in 2012:
In all likelihood, the shelved 124 ads probably had similar suggestiveness to it. So even if Fiat were to keep on Sheen for future ads, they probably had to go back to the drawing board after this most recent news regarding the actor.
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