Did Apple Kill This Electric Motorcycle Manufacturer?
The world of autonomous and electric vehicles is a cutthroat field. Manufacturers, both start-up and well-known, are vying with one another to produce a viable autonomous electric car for the masses. Engineers, designers, heads of departments are commodities, and the manufacturer that holds the best commodities will likely reign supreme. This means many smaller electric startups will suffer from the more notable companies amassing larger staffs. One such case involves Mission Motors and Apple. Mission Motors endeavored to become the Tesla of the motorcycle world. Bringing out a few very special electric motorcycles, Mission set its sights on the likes of Ducati, BMW, and MV Agusta. However, due to a number of factors, the company recently filed for bankruptcy this August. With that, the hope for a high-end electric motorcycle manufacturer quickly faded. Recently, Mission Motors’ CEO began speaking out about how Apple came in and essentially strip-mined Mission’s engineers. This struck a blow that from which the fledgling motorcycle company could not recover, thus ending their dream. RELATED: Click Here to See Tesla’s P90D
Speaking with Reuters, CEO Derek Kaufman stated, “Mission had a great group of engineers, specifically electric drive expertise. Apple knew that-they wanted it, and they went and got it.” These accusations being lobbied against the tech giant are nothing new. Apple’s been accused of poaching both Tesla’s and A123 Systems’ engineers for the tech company’s not-so-secret electric autonomous car.
Although Mission Motors had a great product, the company wasn’t exactly what you would call a stable bet. The price of the motorcycles was astronomical, and production of said motorcycles was to be in very limited batches. Though the product sounded incredible, that low-volume model is a hard one to make into a success.
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The heated world of electric and autonomous vehicles is by far one of the most competitive markets today, and manufacturers are doing everything in their power to stay ahead of one another. Sometimes this means poaching those brightest individuals in the field. To add fuel to the already contentious fire, Tesla recently launched its autonomous functions in a new software update. This allowed a team consisting of Carl Reese, Deena Mastracci, and Alex Roy to travel from Los Angeles to New York autonomously in 58 hours and 54 minutes.
With this milestone under Tesla’s belt, it’s likely that more pressure to develop autonomous and electric products will be placed on the industry. And what likely hampered Mission Motors will continue to plague those innovative start-ups around the world.
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