Survey: 30 Percent of Drivers Would Give Up Car Before Smartphone
Here’s an interesting question. If you had to choose between owning a car and owning a smartphone, which would you decide to keep? Would you opt for the instant connectivity of that beloved iPhone, or the go-anywhere capability afforded by an automobile? In years past, that may have been an easy answer for the car buying masses, but a recent survey suggests that car ownership question is becoming tougher and tougher. Frog Design recently surveyed 1,199 participants in China, Denmark, Germany, and the United States and found that if forced to decide between the two—30 percent of respondents would ditch their car over their smartphone. Further, 29 percent of those surveyed said they plan to give up car ownership altogether within the next ten years. Though still less than a third of the general public, a surge in app-based transportation services like Uber and Lyft as well as an overall boom in urban growth will likely continue to give on-the-fence car buyers or occasional drivers a reason to ditch their keys for good. RELATED: Check Out 7 of the Most Useful Smartphone Car Apps
But as the numbers show, car ownership in’t dead—far from it. Through September, U.S. car buyers have snatched up over 13,052,000 new vehicles, an increase of five percent year-to-date and a trend that should net a sixth year of consecutive new car sales growth.
The same survey also shows that personal vehicles are by far and away the preferred mode of transport with 53 percent of respondents tallying a vote for the automobile. In second place came buses, trains, and other local public transportation with 14 percent, followed by bicycles at 11 percent, and walking at nine percent.
A slim eight percent of respondents said they’d rather not have a car, 29 percent said it’s great but they could do without, and a commanding 63 percent said “no way” to giving up car ownership.
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Overall, the most consistent desire cited by those in the survey was their need for personal freedom—the ability to get up and go anywhere, at any time. As ride-sharing and public transportation systems continue to evolve, their ability to provide that feeling of freedom will likely dictate their adoption amongst car drivers.
For car companies, innovations like autonomous driving, connected technologies, and increased fuel efficiency will likely be the biggest drivers for scooting car buyers back into showrooms in the future. The car is far from dead, but today's new technologies will give consumers more and more ways to travel as they like.
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Photo Credit: Uber