Ferrari Turned This California Gas Station Into the Ultimate Italian Pit Stop
Often referred to as the ultimate car show, the annual Pebble Beach Concours d’Elegance has become a key marketing event for the world’s automakers, but with such widespread involvement, “standing out” from the car-building crowd can be tough. Nevertheless, Ferrari North America certainly stood out at this year’s event—the company created its own gas station. Located on Route 1 in the Carmel Highlands, Ferrari rented out and retrofitted a gas station from August 12th to the 16th, giving the fuel stop some special Prancing Horse signage and red painted trim evocative of Italian villa styling. RELATED: This Sinister Ferrari was Built in Italy, Tuned in Sweden
According to BizBash, 3,500 visitors attended the event during the concours weekend, which included over 750 Ferrari road cars that stopped by, as well as a handful of other cars that simply need to brim their fuel tanks. Imagine fueling-up an economy car amongst this bunch.
The Ferrari-themed gas station featured a number of perks for guests, which ranged from a quick car detailing courtesy of Meguiar’s, cabanas serving espresso and gelato, an official Ferrari apparel store, and even a concierge desk for current and prospective Prancing Horse owners.
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That concierge desk may have been in high demand as well—a brand new twin-turbo 2016 Ferrari 488 GTB was on hand for test drives. Though not available to blast around the California hills, the event also displayed a selection of Maranello’s classics, which saw a 1954 250 Monza and the above pictured 275 GTB Competizione make appearances.
Missed out on bringing your classic Italian thoroughbred? There’s a possibility the event may return.
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Photo Credit: BizBash