"How to Get Hit by a Car" Is the Best Pedestrian Safety PSA Ever
Creating a PSA that people will actually pay attention to is a nearly futile endeavor. But they don’t all have to be a bore, as this video on crossing the street with style breaks from the norm with a fantastically retro theme. It was created by the Colorado Department of Transportation, and rather than play the straight man about the dangers of not looking both ways, they go for a Ron Burgundy-meets-Saul Goodman approach. Just watch: RELATED: Innovative Semi-Truck Lets You See Right Through It
The fictional collection of videos the on “How to Get Hit by a Car” includes the “I Could Care Less Crosser,” and “Texter Tuck and Roll,” and, of course, “Scotch and Soda Tumble.” Each title references potential distractions or problem behaviors that could endanger a pedestrian.
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We love the attention to detail, including some vintage VHS tapes, plentiful wood paneling, and a thoroughly dated suit.
It is an ingenious way to address a problem. According to the Center for Disease Control, who last conducted a study on this topic in 2012, 4,743 pedestrians were killed in traffic accidents in the U.S. that year. A full 76,000 were injured, which translates to a pedestrian death every two hours, and a pedestrian injury every seven minutes. We'd like to see more creative and engaging PSAs like this one, which demonstrates sometimes, to get through to people, you have to inform as you entertain.
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