There Are Big Plans to Make Big Money on Your Car's Data
While we're all busy freaking out because someone hacked a Jeep, completely legitimate companies are working on ways to make money on all the data contained in our cars. AT&T is in the business of handling data and they see a big opportunity in the connected car. They're not planning on being sneaky about their plan. They've been forthright in telling investors that they are focused on getting at our car data and using it to make as much money as possible for the company. The approach will involve both managing the flow of data to and from your car as well as selling the connection, much like adding another phone line. RELATED: The Distracted Driving App That Could Save Your Life
Although we download lots of data into our cars, there's also a lot flowing in the other direction. AT&T wants to take the data it collects from cars and sell it to car companies. There is a myriad amount of information that could help automakers in understanding their customers and better targeting them with future products.
According to Fortune, secondary opportunities come from selling a data plan, think of that extra phone line again, so that you can keep your car connected. Even without subscribing to a regular plan, there are some who want just temporary access who would benefit from a prepaid plan giving them enough data to cover a vacation or perhaps a business trip. There's money to be made in the connected car, and companies are already figuring out how to make you pay.
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