Did You Know Every 2016 Toyota Tacoma Gets a GoPro Mount?
It’s perhaps one of the most overlooked features on the redesigned 2016 Toyota Tacoma. It won’t help you cross that gully, ford that stream, or navigate those logging trails, but it will help you share that experience with friends and family. It’s a GoPro camera mount, fitted just to the right of all 2016 Tacoma rearview mirrors, and it’s one neat little feature that caters to the off-road, do-anything experience that many midsize truck buyers are after. It might not be a factor that sways a customer away from the Tacoma’s new GM competition, the 2016 Colorado and Canyon, or the current Nissan Frontier. But in a midsize pickup segment with a new uptick in competition, every bit helps. RELATED: Take a Closer Look at the 2016 Toyota Tacoma Pickup
Tacoma chief engineer Michael Sweers recently spoke to Bloomberg regarding the GoPro tie-in.
"These true off-roaders are out there, and they all have GoPros on their trucks," mentions Sweers. "Whether they're fishing, off-roading, camping and so on, they're all recording their adventures. It just made sense to try to team up with GoPro because that's what our customer base is using."
The midsize truck market has been more or less a two horse race in recent years, following the departure of the Ford Ranger, Dodge Dakota, Honda Ridgeline, and General Motors’ previous Colorado and Canyon trucks. In that time, the Tacoma has come away as the biggest winner, claiming over 50 percent of the midsize market share in the past three years.
As of June 2015, the new Chevrolet Colorado and GMC Canyon trucks have made their presence known and eked out a combined 31 percent of midsize pickups sold year to date, however the Tacoma’s current sales pace continues to show healthy growth, impressive considering the 2016 model has yet to hit dealer lots.
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