Volvo Officially Acquires Polestar As Performance Arm
Volvo and Polestar go together like knäckebröd and herring. The Swedish equivalent of BMW’s M performance department, or Mercedes' AMG division, is now, finally 100% owned by Volvo—and boy is that some good news. Since 1996, the Scandinavian racing and performance team has been an intricate part of Volvo’s racing success, and as of late, has co-developed high-performance versions of cars like the S60 and V60. Both of which we were pretty fond of when we drove them around the hills of California. RELATED: The Volvo S60 Polestar is Blue and Beautiful
But we’re not the only ones who are excited. Along with some hardcore enthusiasts, CEO Hakan Samuelsson is looking forward to a whole lineup of Polestar-inspired cars in the brand's lineup:
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the modern name for our high-performance cars.”
RELATED: The Volvo V60 Polestar Adds Practicality Without Ditching Performance
While Scandinavian automaker has acquired the entirety of the performance tuning business, Polestar’s race team is still very much intact, still very much privately owned, and still very much in the business of building fast Volvo’s for the track.
Expect to see even more hotted-up Volvo models in the coming years.
RELATED: Read Our Review of the Volvo Polestar Twins
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