One Automaker Hopes to Sell Cars in Under an Hour
How would you like to walk into a car dealership, and walk out an hour later with the keys to a brand new car? For shoppers accustomed to long hours at the bargaining table, this may sound like crazy talk, but for Scion, it’s just the latest goal. Scion created what it calls “Pure Process Plus,” a program designed to integrate and streamline the carbuying steps, cutting down the amount of time a customer must spend inside a dealership. The online-based program is currently implemented at just over a dozen Scion dealerships, though the company plans to take the initiative nationwide in 2016. In an interview with Wards Auto, Scion vice president Doug Murtha explains the program “enables a customer to bring as much of the purchase process into their living room as they choose.” RELATED: Check Out the Sporty, New 2016 Scion iM Hatchback
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To use Pure Process Plus, customers simply go online and “build” the car they wish to purchase. The program then lets shoppers search local dealerships for the availability of that vehicle, submit a dealer inquiry, receiving pricing information, see estimated taxes and fees, and get pre-approved for financing. While the car is being prepared, or transported, the dealership takes care of the paperwork needed before customers can drive it home.
Surveys from customers of the pilot program reportedly show positive results and reduced time spent at dealerships. Scion is looking to target the leading critique–making the buying process even faster still, with deals made in less than an hour. For most, that timeline looks entirely plausible, but for those with poor credit, handling financing at the dealership may prove more efficient for both parties.
When the program rolls out in full next year, it will be an option for customers at participating dealerships, not a mandate.
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