Icon's Derelict DeSoto is Where Rust Meets Style
Icon’s Jonathan Ward is a master craftsman. His attention to detail, his design language, and basically everything he puts his name on flabbergasts the world in the best way possible. My personal appreciation for his work began with his amazing FJs and Broncos, but as his company has grown, that appreciation has quickly shifted to his amazing Derelict series, including this 1954 DeSoto Powermaster Wagon. With the Derelict series, Ward and his crew at Icon find an intact steel body cruiser usually from the 1950s. They then go about updating the drivetrain, the electronics, and a whole host of other pieces on the car. That said, the team leaves the body with the weather-worn patina it's developed over the years. In a sense, the folks at Icon are building high class rat rods, but to a level of precision that would make the builders at Singer give an approving nod. RELATED: We hope that Ralph Lauren greenlights this Icon Helios Concept
This particular 1954 DeSoto is one of Ward’s latest creations. Under the hood is a 6.1-liter Hemi V8 hooked up to a custom one-off chassis that Icon builds in house. Along with the modern chassis and drivetrain, the brakes on this DeSoto have been upgraded to new Wilwood units to get this big girl to stop on a dime. For this project specifically, Icon took the body of the car, lifted it off the old chassis, took out everything that was old, worn out, or useless, then rebuilt everything so it would drive like a modern vehicle.
In the video below, Ward walks you through not only this brilliant Derelict DeSoto, but also the process gone through with each project. It’s a fairly in-depth discussion in the meticulousness that goes into building all of his amazing cars. It's definitely worth watching if you have any desire to ever get into building cars. One feature though that I must point out that makes this DeSoto so perfect is the grill and the lone gold “tooth.” It’s just a great little touch that most would overlook.
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