Jeep Plans to Build a Range Rover Competitor, And It Makes Sense

In its home country and abroad, the Jeep nameplate is a byword for off-road prowess. Conveniently, so are Land Rover and Range Rover. The firms vie for the same wilderness-seeking customers across a few parts of the model range, but not at the top end – that’s Rover territory.  Or at least, it was. According to a new report from Bloomberg Business, Fiat Chrysler CEO Sergio Marchionne confirmed a new top-of-the-range Jeep, set to go head-to-head with the likes of Range Rover. He wouldn’t elaborate on details, but the statement does hail an interesting chapter for the once bare-bones, off-road brand. “When I see a Range Rover on the street, my blood boils,” remarked Marchionne at a dealership opening near Toronto. “We should be able to do a thing like that, and we will.” RELATED: The 2015 Jeep Renegade Trailhawk is One Feisty Little 4x4 Given the tenacity Marchionne has shown in his management of FCA, you can bet he’ll make it happen. When it does, there are a few reasons why it should succeed. Beyond Jeep’s popular name relation with off-road ability, both Jeep and Range Rover enjoy a long history spent in the tough stuff, in peace and war, and that has earned both companies an expansive and ruthlessly loyal following. If the range-topping Jeep ends up being a truly premium product, which it should be, the more well-heeled of the Jeep clan should bite. The SUV market continues to be the industry hot spot as well, and perhaps no one knows that better than Jeep. In 2014 Jeep sales skyrocketed 41 percent, hitting a massive 692,348 units on the year. With booming sales and less pressure on its bottom line, Jeep can afford to test these new waters. RELATED: 2015 Range Rover Sport SVR is a Beast of the Nurburgring  Rather anti-climactically, we’ve heard for some time that it will. Jeep has hinted its plans over the past year to reintroduce a three-row SUV in the form of a 2018 Wagoneer, likely as an evolution of the next-gen Grand Cherokee chassis. It’s unclear whether this is that ute, but convention would suggest it is and it will be priced to compete with either the Range Rover ($83,495), Range Rover Sport ($63,350), or somewhere in the middle. Currently, the headlining 2015 Grand Cherokee starts at around $30,000 with its SRT Red Vapor variant (seen above) tipping the scales as the priciest and most luxe in the family at $68,690. RELATED: Check out the hardcore 2015 Grand Cherokee SRT Red Vapor ____________________________________ Click Here to Read the Original Article on BoldRide