How Green Will Lamborghini Need To Become?
Diesel? Hybrid? Stop-start? What is Lamborghini going to do to become more green as regulations demand change in Europe and the United States? Stephan Winkelmann, president and CEO of Italian sports car manufacturer Automobili Lamborghini S.p.A., sat down with BoldRide at the New York Auto Show, to discuss, among other topics, where the Italian supercar maker is heading with any green initiatives. There’s a simple solution that might surprise you. RELATED: See Photos of the Lamborghini Asterion Hybrid
Last fall, Lamborghini introduced the Lamborghini Asterion Concept. It’s a 900-horsepower hybrid with a top speed of almost 200 mph and a claimed 56 mpge. Reaction was mixed to its design both inside and out, but people were intrigued because, well, it’s a Lamborghini.
Winkelmann explained Asterion was a technological demonstration to meet the EU requirements. It ran over 30 miles on electric power with a top speed of about 198 mph. It was meant to be a daily driver with more interior room and a different design.
“We wanted to test the feedback,” he said, adding, its technology is important but it has to be in conjunction with performance and design. “Clever engineers worked hard on it but for the future we’ll see what we can use. We tend not to waste anything.”
RELATED: See Photos of the Lamborghini Huracan
So, without a hybrid, how can Lamborghini hope to meet strict fuel economy and emission standards? It helps to be owned by an automotive behemoth: Volkswagen. Lamborghini will be able to stay with its focus on performance and be in EPA and EU compliance.
“This is one of the pluses of being a big group. It’s an opportunity. We will do the utmost to reduce emissions,” Winkelmann said but benefit from being rolled into the Volkswagen family for compliance reasons.
Whatever green steps are taken, though, Winkelmann says it won’t come at the expense of Lamborghini’s core values. “We have to see all we do is in line with the DNA of the brand: performance, speed and innovation and maximizing the DNA of the brand,” said Winkelmann, who also touched on the future of the Lamborghini Urus and autonomous vehicles in an earlier interview with BoldRide.
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