It's Official: A Rolls-Royce SUV is Happening

When car companies announce a new model, they usually follow a standard formula. Shoot out a press release, update the website with some hardly revealing photos, and tease its eventual world debut. Rolls-Royce apparently does it quite differently.  The 111-year old automaker confirmed its intentions to build a luxury SUV, and did so by sending chauffeurs in Rolls-Royce Phantoms around New York City to hand deliver letters of intention, signed by CEO Torsten Muller-Otvos. Although a name for the vehicle is still unknown, there are plenty of other quirky details to work over in the meantime. VIDEO: Watch a Rolls-Royce Wraith get driven like a rally car For instance, Rolls-Royce doesn't even call its new model an "SUV." Rather, in fitting Rolls-Royce style, the new “high-bodied” car is referred to as a luxury vehicle “that can cross any terrain” and will exude a simple mantra: “effortless everywhere.” An all-new aluminum architecture is confirmed for the future model, which likely won't hit roads for a number of years. However, no mention is made of engine size or type. Currently, Rolls-Royce offers the Phantom, Ghost II, and Wraith coupe. Given the years of rumors and the recent announcement of the segment-rivaling Bentley Bentayga SUV, the news is fairly expected. Though odd in concept, Muller-Otvos makes it clear the new car won't be the first Rolls to cross treacherous terrain, citing Lawrence of Arabia and other early 20th century adventurers who drove Rolls-Royce vehicles. With that claim in mind, this new Rolls might be quite the off-road performer. RELATED: Take a closer look at this iconic 1929 Rolls-Royce Phantom Phaeton


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