Fall In Love With the Failed Morgan Plus 4 Plus
In 1964, Morgan built the Plus 4 Plus. The naming might have been off, but there was something so wonderful about this quirky little Brit that still warms my heart to this day. It had 110 horsepower, a 4-speed transmission, and a body made completely out of fiberglass to increase performance. But the idea with this car from the start was to "modernize" the brand's classic look — and that turned out to be the Plus 4 Plus' defining feature. RELATED: See More of the 1964 Morgan Plus 4 Plus
Straying from that classic design we all know and love, the Plus 4 Plus had a fixed top, a sleeker front end, and a really sporty profile. And all that fiberglass gave it a curb weight of only 1,800 pounds. It was the future of the brand … or so they thought.
Morgan only produced 26 cars from 1964-1967 because sales were absolutely bombing. Eventually Morgan ditched any attempt at modernizing its look, and decided to stick with the classic look on everything it did. Even today we still see those classic lines on the Aero 8 and Threewheeler.
RELATED: See Photos of the Morgan Aero Coupe
It was a risk — a risk we’re glad Morgan took. Although it lives on as one of the rarest and most failed Morgans ever built, you can’t help but smile every time you see one. I mean just look at it.
RELATED: See Photos of the Morgan Threewheeler
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