Range Rover is Pissed at This Chinese Evoque Knockoff
Certain Chinese automakers are not unfamiliar with the idea of copyright infringement; rather, it seems they simply don’t care. This is a Range Rover Evoque, a vehicle that spearheaded Range Rover’s 2012 entry into the CUV segment. Except … uh … it’s not.It’s actually called the LandWind X7, an SUV recently revealed in China at the Guangzhou Motor Show. As you’ve undoubtedly noticed it is a blatant intellectual theft of the Range Rover design (seen below). And Land Rover CEO Ralf Speth is not happy about this fake Chinese Evoque in the least. RELATED: Compare the LandWind X7 to the 2015 Range Rover Evoque Autobiography Edition
“The fact that this kind of copying is ongoing in China is very disappointing,” Speth told the UK’s Autocar. “As a company we have invested heavily in China with our joint venture partner Chery. Anything that damages the potential profitability of our plant damages the integrity of those plans.”
The Chinese-market Range Rover Evoque, due for production at Jaguar Land Rover’s new Jiangsu manufacturing plant, will retail for the equivalent of $62,000. LandWind plans to undercut that price drastically when the X7 goes on sale later this month for around $22,000.
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And its similarities are more than just skin deep. The fake Chinese Evoque X7 is similarly powered by a 2.0-liter turbocharged four-cylinder, generating 188 horsepower and 184 lb-ft of torque. Wherever did they find so little power from a turbo four? A six-speed manual and eight-speed automatic gearbox shuttle that power to the wheels.
"I will talk to our officials and I will talk to our partners at Chery to find a way around this situation,” notes Speth. “What we have seen today is not correct."
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