Will Radio Survive the Next 10 Years?
Once upon a time, the only way to listen to music in our cars was the radio. That was replaced by 8-tracks and cassettes then CDs and now streaming music. Through it all, radio has remained but one expert says that most stations aren't going to be here for long. Gordon Borell is a fan of history and has been studying the evolution of media over the last 100 years. According to statements he recently made to Radio and Internet News, half of the radio stations that we listen to today will be gone in the next decade. RELATED: See the 2012 Renault Koleos Bose Edition
"Now the industry is undergoing another significant change. The dashboard is similar to the television competition that ripped away the primetime audience. Now, what are the core assets? The industry's mandate is to figure out: What next?" says Borell.
He's not predicting the end of radio altogether, but just a big cut in the number of stations out there. The more popular stations will remain, but the smaller stations might not make the cut. The new reality is that you don't need an FCC license to get audio to the masses, making radio is just one of many possible options for broadcasters instead of the only game in town.
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